Adzooma
Optimise PPC campaigns across Google, Microsoft, and Facebook with data-led insights, audits, and budget tracking in one place.
The best Adzooma alternatives in 2026: 8 tools, weighed against a free plan
Adzooma starts at nothing, so this comparison does too. Every figure here was read at Adzooma's own pages.
Google Ads and lead generation, 12 years 9 min read Updated 
Adzooma audits the ad accounts you connect, lists what it calls Opportunities, and applies the ones you pick in two clicks. It covers Google, Microsoft and Meta. Its Free plan is $0 monthly, and the card reads "Unlimited Ad Accounts Connected".
Adzooma Free costs nothing and connects every account, Microsoft and Meta included: stay if that covers it. RunPPC builds the Search campaign and works on the landing page.
- If you are not ready to spend anything on a tool Adzooma Free, which you may already have, or Google's own Recommendations tab, already inside the account.
- If you are running several accounts, or Microsoft Ads and Meta alongside Google Adzooma. Every plan, Free included, connects unlimited ad accounts across all three networks.
- If you are running one Google Ads account that needs a campaign built or a page that converts RunPPC Pro at $49: a Search campaign written and launched for you, and the page behind the ads reviewed.
RunPPC
Your Google Ads expert that never sleeps.
Adzooma, RunPPC, or neither?
Five questions about your own setup, not about what you like. Plenty of answers end on Adzooma, some end on RunPPC, and some end on what costs nothing.
How many Google Ads accounts do you run, and what do they spend?
- One, spending under $3,000 a month.
- One, spending more than $3,000 a month.
- Two or three.
- More than three.
Where does the advertising budget go?
- Google Ads, and nowhere else.
- Google Ads, plus Microsoft Ads or Meta.
- Nowhere yet. Nothing is running.
What does the account need most right now?
- A Search campaign, built or rebuilt.
- Tidying: disapproved ads, tracking, bids, assets.
- More calls from the clicks it already gets.
- No idea. I want to know what is wrong first.
Who works on the account in a normal week?
- Me, most weeks. I act on lists like this.
- Me, when I remember, which is not weekly.
- Nobody. It has been running untouched for months.
- An agency or a freelancer I pay.
What can the tool itself cost each month?
- Nothing right now.
- Around $49.
- Whatever it earns back in leads.
- More, if it covers several accounts.
Where the answers lead
Stay with Adzooma
Every Adzooma plan, Free included, connects unlimited ad accounts across Google, Microsoft and Meta, and applies the fixes you pick. If you act on that list yourself, the tool is shaped like your week. Free shows some of the list monthly; Silver shows all of it weekly.
Read who should stay with AdzoomaSomeone already does this
An agency or a freelancer in the account every week already does the job software is sold to do. Before paying for a subscription on top, it is worth knowing what that work costs elsewhere. Nothing here says to fire anyone.
What Google Ads management costsStart with what costs nothing
At a budget of nothing, Adzooma Free is already the answer: no card, and a monthly list of what to fix. Google's Recommendations tab sits inside the account too. Neither writes a campaign for you or touches the page behind your ads, which is where paying starts to mean something.
See the options that cost nothingRunPPC Pro
One Google Ads account under $3,000 a month, with a campaign to build or a page that loses the call, is the shape Pro is built for. Pro is $49/mo: a Search campaign written and launched for you, the landing page reviewed, and every change applied only in the version you approved.
See what RunPPC does insteadRunPPC Max
Your spend is past what Pro covers, so Max is the honest line: no spend ceiling, and a review every day rather than every week. It also sends your closed jobs back to Google Ads, so bidding follows the clicks that became customers. Still one account, still approved change by change.
Compare the two, row by rowThis page is published by RunPPC, which is one of the products on it. RunPPC is not affiliated with Adzooma.
We wrote it by opening Adzooma's own pages and quoting them. Where a figure is rendered by JavaScript or sits behind a form, the page says so instead of guessing. No trial account was run for this comparison.
Prices read at adzooma.com on .
What is Adzooma?
Adzooma is PPC optimisation software from Clicktech Solutions Ltd for Google, Microsoft and Meta ads, with a plan that stays free.
What does Adzooma do well?
-
The Free plan is a plan, not a countdown
No card and no end date. The word trial does not appear on its pricing page, its home page or its product page, and the home page closes on the line quoted below. Of the other products on this page that sell a plan, none publishes one that stays free.
No credit card required | Free forever plan | Cancel anytime
adzooma.com, read
-
Every plan connects every account
Free included. There is no account count to outgrow and no spend figure printed on any plan, so an agency, or a business running several accounts, pays what a single-account advertiser pays.
Unlimited Ad Accounts Connected
adzooma.com, read
-
Google, Microsoft and Meta from one dashboard
If budget goes to Microsoft Ads, or to Facebook and Instagram, as well as Google, Adzooma covers all three. RunPPC works on Google Ads alone: Search and Performance Max.
Adzooma works across Google Ads, Microsoft Ads, and Meta Ads (Facebook/Instagram), so you can optimise performance across all major ad networks from a single dashboard.
adzooma.com, read
-
Nothing changes until you pick it
Adzooma lists the fixes and applies the ones you choose. That is the same gate RunPPC uses, so on this point the two are level, and this page is not going to pretend otherwise.
Does Adzooma make changes automatically? No. You stay in full control.
adzooma.com, read
Where does Adzooma stop?
Limits of fit, not of quality. Each one is Adzooma's own wording, linked, with the reader it matters to.
-
Free shows some of what it finds, once a month
The Free card lists a limited number of Opportunities, refreshed monthly. Seeing all of them, refreshed weekly, starts on Silver, the plan the pricing page marks as recommended; its price is in the table further down.
Limited Number of Opportunities
Matters to: Anyone who wants the whole list without paying
adzooma.com, read
-
It tidies what runs; it does not build from nothing
Its own list of Opportunities is work on campaigns that already exist: ads, tracking, structure, bids, targeting and assets. Nothing on its pages describes writing a new campaign, so if the account needs building rather than tidying, that part stays with you.
Adzooma surfaces a wide range of improvements, including fixing disapproved ads, repairing broken tracking, cleaning up campaign structure, improving bidding and targeting, and strengthening assets like sitelinks, responsive ad copy, and Performance Max setups.
Matters to: Advertisers starting a Search campaign, or rebuilding one
adzooma.com, read
-
Its website reports are about search, not the page behind the ad
Every plan carries SEO and Web Metrics profiles that audit a site. Nothing on Adzooma's pages describes changing the page a click lands on for the keyword or the city behind it, or sending the jobs you closed back to Google Ads.
SEO/Web Metrics Reports*
Matters to: Businesses whose ads get the click and whose page loses the call
adzooma.com, read
-
Paid plans are priced for many accounts, not one
Silver and Gold connect unlimited accounts, which spreads the price thin for an agency. For one account spending up to $3,000 a month, RunPPC Pro reviews weekly for less than Silver; above that, Max reviews daily for less than Gold.
Unlimited Ad Accounts Connected
Matters to: A single-account advertiser comparing like for like
adzooma.com, read
Who should stay with Adzooma?
- You want to pay nothing, and a monthly list of fixes is enough to act on.
- You run Microsoft Ads or Meta alongside Google Ads.
- You manage several accounts, for clients or for your own businesses: every plan connects all of them.
- You, or someone on the team, already acts on the list every week.
What does Adzooma cost in 2026?
| Plan | Price | Billing | Accounts | Spend covered |
|---|---|---|---|---|
| Free | $0 monthly | monthly | Unlimited Ad Accounts Connected | No spend limit published |
| Silver (marked RECOMMENDED) | $69 monthly | monthly | Unlimited Ad Accounts Connected | No spend limit published |
| Silver, annual billing | $700 annually | annual | Unlimited Ad Accounts Connected | No spend limit published |
| Gold | $179 monthly | monthly | Unlimited Ad Accounts Connected | No spend limit published |
| Gold, annual billing | $1,800 annually | annual | Unlimited Ad Accounts Connected | No spend limit published |
Read the fine print
- Currency is geo-switched by script. A UK visitor sees Silver at GBP 49 and EUR visitors see EUR 59. GBP 49 is not $49. Quote USD only, and never from a non-US screenshot or review.
- "$700" and "$1,800" are yearly totals, never monthly prices.
- Every Adzooma plan, Free included, connects unlimited ad accounts with no published spend limit. On accounts and spend covered Adzooma is strictly more permissive than RunPPC. Say so.
- The footer disclaims that review ratings "were correct at the time the page was last updated October 2020". Do not cite the 4.7 rating as current.
Read at https://adzooma.com/pricing/ on . If this table and Adzooma's page disagree, their page is right: tell us at support@runppc.com.
What does RunPPC do instead?
-
It builds the Search campaign, not a to-do list
The agent writes the whole Search campaign: ad groups, keywords, and the negative keyword exclusions that stop you paying for the wrong searches. You read the finished campaign, approve it, and RunPPC builds it in your Google Ads account and launches it: you never have to go back into Google Ads. Say no and it rebuilds.
-
It works on the page the click lands on
RunPPC reviews the page your ads point at and proposes what to fix. Then it personalizes that page for every click, to the keyword someone typed and the city they searched from, through one snippet on the page you already have. Nothing that lives inside Google Ads can see your website, let alone rewrite it.
-
It tells Google which clicks became customers
Your closed sales go back into Google Ads as conversions, so bidding optimizes toward the jobs you won rather than the forms people filled in. That is the largest single lever on cost per lead, and it is plumbing few advertisers set up on their own. On Max and above.
Adzooma vs RunPPC, side by side
3 of these rows go to Adzooma and 3 are a draw.
| Adzooma | RunPPC | |
|---|---|---|
| Cheapest published plan | $0 monthly, Unlimited Ad Accounts Connected | $49/mo, 1 Google Ads account |
| How a change reaches Google Ads | You approve, then it applies | You approve, then it applies. Editing cancels the approval. |
| Accounts on every plan | Unlimited Ad Accounts Connected, Free included | One on Pro and Max. Multi covers up to three, more by contact |
| Networks covered | Google Ads, Microsoft Ads and Meta Ads | Google Ads only: Search and Performance Max |
| How often the account is reviewed | Monthly on Free, weekly on Silver, daily on Gold | Weekly on Pro, daily on Max |
| Alerts | 3 on Free, 10 on Silver, unlimited on Gold, by email and Slack | An alert the moment something breaks |
| Builds a new Search campaign | Not described on its pages | Writes it whole and launches it |
| Works on the landing page | SEO and Web Metrics reports on the site | Reviews the page, then personalizes it by keyword and city |
| Sends closed jobs back to Google | Not described on its pages | Offline conversion upload, on Max |
What other tools will you see on the same search?
8 priced here, Adzooma last as the one you came for. None of the others publishes a plan that stays free. Adzooma's own, in the last row, is the one that does.
| Tool | Price | Accounts | Spend covered | Changes |
|---|---|---|---|---|
| Ryze AI | $89/mo | Unlimited ad accounts | None published | You approve, or it auto-applies |
| Optmyzr | $299/month | For up to 25 Accounts | Covers up to $25K/mo | You approve, then it applies |
| Opteo | $129/mo | 10 Accounts | $25,000 Spend/mo | You approve, then it applies |
| Adalysis | $149 | Unlimited Google Ads accounts, Unlimited Microsoft Ads accounts, Unlimited users | Covers up to $50k/mo | Not stated |
| Google Ads Recommendations tab (optimization score) | Built into Google Ads, no separate price published | Every Google Ads account | No limit stated | You approve, or it auto-applies |
| Ask Advisor (beta) | Built into Google Ads, no separate price published | Single accounts. Google: "Ask Advisor isn't available in MCC accounts" | No limit stated | Reports only |
| Google Ads scripts | Built into Google Ads, you write and maintain the code | "one to many Google Ads accounts", per the developer overview | No limit stated | Reports only |
| RunPPC | $49/mo | 1 account | Up to $3,000/mo | You approve, then it applies |
| Adzooma | $0 monthly | Unlimited Ad Accounts Connected | No spend limit published | You approve, then it applies |
How do you try RunPPC without breaking what Adzooma set up?
-
Leave Adzooma running
Nothing about trying RunPPC requires cancelling Adzooma first. Both connect to the same Google Ads account through Google's own OAuth, and neither can see or undo what the other proposed. Keep the subscription until you have a reason to drop it.
-
Keep a record of what Adzooma set up
Adzooma applies what you pick inside the ad account, so everything you implemented is already there and shows in your change history. What lives only in Adzooma is its reports and the alerts you set up. The Free plan costs nothing to keep, so there is no reason to disconnect it before RunPPC has earned its place.
-
Note the account's baseline
Write down last month's cost per lead, the number of calls and forms, and the search terms that produced them. Any tool that claims an improvement should be measured against that, not against its own dashboard.
-
Connect RunPPC and read the first review
Connect RunPPC and read the first review. Nothing is applied until you approve it, and RunPPC launches new campaigns itself.
-
Decide after a full cycle
Give it four weeks of proposals and approvals, then compare cost per lead against the baseline. If Adzooma still earns its place, keep it: the two are not exclusive, and the account is yours either way.
So which one?
Stay with Adzooma if
- You want to pay nothing, and a monthly list of fixes is enough to act on.
- You run Microsoft Ads or Meta alongside Google Ads.
- You manage several accounts, for clients or for your own businesses: every plan connects all of them.
- You, or someone on the team, already acts on the list every week.
Read at adzooma.com on 2026-09-25.
Try RunPPC if
- You run one Google Ads account and want the Search campaign written and launched for you.
- Your ads get the click and the page behind them loses the call.
- You want the jobs you actually won fed back to Google Ads so bidding follows them.
- You spend up to $3,000 a month and want a weekly review for less than Silver costs.
From $49/mo. Cancel anytime. No setup fee.
Frequently asked questions
How much does Adzooma cost in 2026?
Adzooma's cheapest plan is free: $0 monthly, and its card reads "Unlimited Ad Accounts Connected". The first paid plan is $69 monthly. Billed yearly, its page prints $700 annually. Read at https://adzooma.com/pricing/ on 2026-09-25. Prices move, so open the link before you decide anything on this table.
Does Adzooma make changes in your Google Ads account?
Yes. It applies the fixes you pick: "Once you decide to implement a recommendation it takes 2 clicks and voila – it's done!" Nothing is applied on its own: "Does Adzooma make changes automatically? No. You stay in full control." Read at https://adzooma.com/optimise-paid-ads/ on 2026-09-25. RunPPC writes to the account too, only after you approve the exact version you were shown, and launches new campaigns itself: no trip back into Google Ads. Editing a proposal cancels its approval.
Is there a free alternative to Adzooma?
Yes. If you are on a paid Adzooma plan, the first free alternative is Adzooma's own free plan: it costs nothing, and it is a plan rather than a trial. Beyond it, Google's Recommendations tab is built into every account at no extra price. RunPPC is not free: Pro is $49/mo. What you buy is an agent that picks what to review, proposes the change in plain language, and applies only the version you approved.
Is Adzooma really free?
Yes. The Free plan is a plan, not a trial: no card, no end date, and it connects unlimited ad accounts. What it holds back is depth and pace. It shows a limited number of Opportunities, refreshes them monthly rather than weekly or daily, and carries three alerts and one user seat. Seeing every Opportunity starts on Silver.
What do the paid Adzooma plans add?
Silver refreshes the list weekly and shows every Opportunity rather than a limited number. It adds custom alerts, unlimited user seats, report branding and priority support. Gold makes the refresh daily, with unlimited alerts. None of the tiers changes what the product is: an audit that lists fixes to campaigns you already run, and applies the ones you pick.
Does Adzooma build new campaigns?
Not on anything its pages describe. Its Opportunities cover what already runs: disapproved ads, broken tracking, structure, bidding, targeting, and assets such as sitelinks and responsive ad copy. RunPPC writes a whole Search campaign, with ad groups, keywords and negative keywords, then launches it in the account for you, so you never go back into Google Ads.
Which is cheaper for one Google Ads account?
It depends on what you need. Adzooma Free costs nothing and RunPPC has no free plan, so for the cheapest possible answer, Adzooma wins. For a weekly review of one account spending up to $3,000 a month, RunPPC Pro at $49 costs less than Silver. For a daily review, RunPPC Max costs less than Gold.
Can you run Adzooma and RunPPC on the same account?
Yes. Both connect through Google's own sign-in, and both apply only what you approve, so neither changes anything behind your back. One sensible split: keep Adzooma Free on Microsoft Ads or Meta, where RunPPC does not work, and let RunPPC handle the Google Ads account. Keeping Free costs nothing.
Where do the figures on this page come from?
Other comparisons
Elon can read your whole account, then fix it with you.
Connect Google Ads and Elon reviews every campaign: which search terms spend the money, what each lead costs, and where each click lands. He proposes what to change and applies only what you approve. He launches new campaigns too, so you never go back into Google Ads.
See what your agent would fix first From $49/mo. No setup fee. Cancel anytime. Nothing changes in your account without your approval.
