Terms of Service

These Terms of Service ("Terms") govern your access to and use of the Matchfyre service provided by Matchfyre ("Matchfyre", "we", "us"). By creating an account or using the Service, you agree to these Terms.

1. The Service

Matchfyre personalizes your existing landing pages to match paid-ad search intent, captures conversions (form leads and call clicks), and provides a CPL/ROI dashboard. Matchfyre is not a landing-page builder and does not host your pages. Personalization is delivered via a JavaScript snippet you install on your own pages.

2. Accounts, workspaces, and roles

• You must provide accurate information and keep your credentials secure.
• A Workspace is the tenant boundary (typically one of your clients). Within a workspace, roles are Admin (manages ad-platform connections and members), Editor (creates and launches Experiences), and Viewer (read-only dashboard access, e.g. for your own client).
• You are responsible for activity under your account and for the actions of users you invite.

3. Acceptable use

You agree not to: use the Service unlawfully; install the snippet on sites you do not control or are not authorized to manage; inject malicious code; attempt to breach tenant isolation or access other customers' data; reverse-engineer the Service except as permitted by law; or use the Service to process data in violation of applicable privacy law.

4. Third-party platforms

The Service connects to Google Ads (and, in the future, Microsoft/Bing Ads) via their APIs on a read-only basis. Your use of those platforms remains subject to their own terms and policies. You are responsible for complying with Google/Microsoft advertising policies and for having the rights to connect the accounts you connect.

5. Customer data and ownership

• You retain all rights to your content, your landing pages, and the data captured on them. We claim no ownership of them.
• You grant us the rights necessary to operate the Service (e.g. to process account structure, metrics, and conversion events) as described in the Privacy Policy and DPA.
• We retain all rights to the Matchfyre software, snippet, and dashboard.

6. No performance guarantee

Matchfyre provides tooling to personalize, capture, and measure. We do not guarantee any specific advertising outcome, conversion rate, ranking, or Quality Score improvement. The snippet runs client-side and does not alter how search engines crawl your pages. Conversion figures reflect observed events (form leads and call clicks are reported separately) and depend on correct setup.

7. Availability

We aim for high availability but do not guarantee uninterrupted service. We may modify, suspend, or discontinue features. The snippet is designed to fail safe and not block your landing page.

8. Fees

If the Service is offered on a paid plan, fees, billing cycle, and any free-trial or annual terms will be presented at purchase. Unless stated otherwise, fees are non-refundable except as required by law.

9. Termination

You may stop using the Service and close your account at any time. We may suspend or terminate access for breach of these Terms. On termination, your right to use the Service ends; data handling follows the Privacy Policy.

10. Disclaimers; limitation of liability

The Service is provided "as is" and "as available" without warranties of any kind, to the maximum extent permitted by law. To the maximum extent permitted by law, Matchfyre is not liable for indirect, incidental, special, or consequential damages, or for lost profits or data; and our aggregate liability is limited to the amounts you paid for the Service in the 12 months preceding the claim.

11. Indemnity

You agree to indemnify us against claims arising from your misuse of the Service, your content, or your breach of these Terms or of third-party platform policies.

12. Changes to these Terms

We may update these Terms; material changes will be posted here with a new "Last updated" date. Continued use after changes constitutes acceptance.

13. Governing law

These Terms are governed by the laws of France, and disputes are subject to the competent courts of Lyon, without prejudice to mandatory consumer-protection rules that may apply.

14. Contact

Matchfyre, 15 rue Jean Moulin, 69300 Caluire-et-Cuire, France. Contact: privacy@matchfyre.com.